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Google Analytics for Email Tracking

Have the emails we send to be trackable for opening and clicking from Google Analytics

  • Guest
  • Jun 13 2019
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  • Team Troly commented
    17 Jun 04:19

    Hi Nathan,

    What an outstanding suggestion. It's great to see an increasing number of businesses being on top of their tracking and data! šŸ˜‰

    Can I please confirm with you;

    Given there are numerous emails being sent by Troly, and that these emails can include both Troly-generated links as well as your own links our suggestion would be as follow.

    • Campaign Source (utm_source) would be Troly to clearly identify where the actionĀ came from
    • Campaign Medium (utm_medium) would be email, or possibly sms in some cases
    • Campaign Name (utm_name) would be a unique identifier for the 'type' of email message sent (eg. order-change, member-welcome)
    • Campaign Term (utm_term) will be set to the club name, if one is available (eg "Regular Discovery Club" or "12-bottles-monthly" or else.

    What do you think of that?

    Also, Nathan - would you be able to share with us what your actions (if any) would be based on that data? I'm asking because, for instance, we're currently looking at cart abandonment and other data-driven initiative, and to make it easy on you, we're planning on reusing the task tracking mechanism already availableĀ in Troly. #making-your-life-easier

    -Alex